Edutainment + diversity
By: Karina Ochoa Manzo
The question is, how? How do we engage the new generation of global citizens in a world surrounded by distractions and media. An interesting concept is to use the media as a portal to education and diversity, better known as, edutainment or the marriage between education and entertainment usually to target an audience of younger children. The purpose of Shoonya is exactly that, but also to create interactive edutainment content that represents diversity!
Diversity and Edutainment
Shoonya believes in providing children with access to entertaining media products that promote diversity and educate them at an early age. Similarly, PBS states that the most important mission is to provide the American public with programming and services of the highest quality, using media to educate, inspire, entertain and express a diversity of perspectives.Likewise, Shoonya strives to educate, entertain and inspire and this is done through the use of apps.
How does Shoonya offer edutainment and diversity?
In the application of farm animals:
App broken up into three age groups:
0-2 years (a word is spoken and an animal sound is made)
3-5 years (the written and audible word of the animal appears)
6-8 years (a complete sentence is written and is audible next to the animal)
It is interactive
Sound effects for each animal
Colorful, fun, musical
Audio in 9 different languages ( Spanish, German, Arabic, Hindi, Marathi, Punjabi, Telugu, and Gujarat).
Dress up the animals in diverse clothing.
For example, the selection of hats the children have access to is not just a typical baseball hat, children can choose from a turban, a sombrero, a top hat, a cowboy hat, a flowery hat and many more.